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Case Studies

How Calypsa 2X'd their email revenue during BFCM with Mailability.io

Calypsa sought to maximize email revenue during BFCM but struggled to target high-intent buyers effectively. By implementing Mailability.io’s AI-powered intent data within Klaviyo

Problem Statement

Calypsa, a leading eCommerce brand, faced a common yet critical challenge: maximizing email marketing revenue during Black Friday and Cyber Monday (BFCM) while maintaining engagement throughout the off-season. Traditional email campaigns often lacked precision in targeting high-intent buyers, leading to missed revenue opportunities.

Solution

To tackle this, Calypsa partnered with Mailability.io to implement a data-driven, AI-powered approach:

✅ Intent-Based Algorithm Implementation
Mailability’s AI-driven algorithm was integrated into Klaviyo to analyze customer behavior, score intent, and prioritize high-value leads.

✅ AI-Powered Segmentation & Automation
Advanced segmentation and automated flows tailored messaging to each customer segment, ensuring personalized and timely email delivery.

✅ Sales Optimization & Continuous Improvement
Email campaigns were continuously refined based on real-time insights, boosting engagement and maximizing conversions during BFCM and beyond.

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Conclusion

By leveraging Mailability.io’s AI-powered intent data, Calypsa successfully doubled their email revenue during BFCM. The enhanced segmentation and automation not only improved conversion rates but also set the foundation for sustained growth in email marketing performance.

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How Calypsa 2X'd their email revenue during BFCM with Mailability.io

February 2, 2025

Calypsa.com is a leading eCommerce brand specializing in stylish, comfortable, and modest swimwear.
With a strong focus on customer experience, Calypsa wanted to elevate its email marketing performance using cutting-edge AI-driven personalization.

"Mailability has been great to work with; they genuinely care about our success. This Black Friday season, we doubled our email revenue compared to last year, with their robust segmentation technology. Their AI technology also contributed to driving orders we wouldn’t have captured otherwise.”
— Adina Ginsberg, E-commerce Manager, Calypsa.com

Challenge
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Despite a strong email marketing presence, Calypsa wanted to maximize its revenue potential by optimizing engagement and retention strategies. The brand needed a more precise way to identify high-intent buyers and deliver targeted messaging that would increase conversions, especially during peak sales periods.

Solution
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Calypsa partnered with Mailability to integrate its intent-based scoring algorithm, designed to predict customer purchase behavior and optimize email marketing efforts.

  • Algorithm Setup: Implemented Mailability's intent-based algorithm to score customer behaviors and prioritize high-value leads.
  • Segmented & Automated Lists & Flows with AI: Leveraged advanced segmentation in Klaviyo to deliver personalized, timely content to each customer segment.
  • Optimized Sales: Continuously refined email campaigns to drive higher engagement and conversions, particularly during Black Friday and off-season sales.

Results

  • 2X Increased Email Revenue
  • 138.7% Flow Revenue Uplift
  • 71.5% Increase in Active On-Site Engagement

By implementing Mailability’s AI-driven approach, Calypsa achieved a significant boost in email marketing revenue and customer engagement. The partnership continues to drive ongoing optimization and success in their eCommerce growth strategy.

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